How to Run Effective Amazon Product Targeting Campaigns

Amazon recently rolled out new product targeting capabilities for Sponsored Product ads. Sponsored Products are Pay-per-Click (‘PPC’) ads that appear in organic search results and on Amazon product detail pages. If you’re running paid ads on Amazon, you’ll know Sponsored Products continue to be the most popular (and lucrative) advertising format available on Amazon, used by sellers and vendors to drive traffic to their product detail pages.

With the rollout of the new Product Targeting features in Sponsored Products, you will now have more opportunities for profit/ACoS optimization and to refine where you want your ad to appear on Amazon.

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