What does putting together the marketing strategy for 2019 look like for your business? Maybe you sit at a cafe and scribble your thoughts on the back of a napkin, or maybe it involves a whiteboard, snacks and a good old-fashioned brainstorm? Perhaps you first conduct a comprehensive review of 2018 before carefully setting goals and developing an action plan.
Whether you use one, none, or all three of these approaches, one essential step in your process should (hopefully) be research.
Research is essential because ‘marketing” as a whole is constantly evolving and adopting the latest martech-innovation or…
Read whole article: https://tinyurl.com/ecommerce-marketing-2019-tools