Amazon Looks To Eradicate Counterfeits With Project Zero

Fake products and counterfeits on the Amazon marketplace are rife. In fact, according to research conducted by brand protection company Red Points, the online retail giant’s platform is among the top websites that sell counterfeit goods. Unfortunately, despite having received repeated complaints from numerous brands, Amazon’s issue with counterfeiters remains unresolved to this day.
However, by introducing Project Zero, a new program powered by the eCommerce company’s machine learning algorithm, Amazon is confident that it can finally put an end to the long-standing problem…

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